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Just about everything revolves around Google. If you don’t have your site optimized for Google (or Yahoo! This will help to maximize the potential for your site. Use this information to start your website’s search optimization campaign, and watch while the users roll in.

To achieve optimal search engine presence, encourage visitors to your site to sign up to your RSS feed(s). The more people that sign up to your RSS feed(s), the more your site looks legitimate in the eyes of search engines, and the higher you will appear on search results pages.

If you are using images on your site, incorporate your keywords and phrases into image tags and file names. By doing so, you add weight to the engines and increase your percentage of copy weight greatly. Each image should carry some amount of this phrasing, or it might be a wasted image.

Know your competition. Every business has its competition, and the best way to stay ahead of them is with knowledge. Check out their websites, and see how yours measures up. It can also be helpful to do keyword searches for the product or service you offer. If your competition is showing higher on the search results page, you can take steps to figure out why.

There are search standing tools available that will enable you to easily monitor where your web visitors are coming from and what search terms they are using to locate you. Ensure that you check this information on a regular basis so that you can alter your targeting strategies if required.

It is important to write an engaging meta description tag for each page you create in order to achieve proper search engine optimization. Many search engines use it as a blurb to display under the a page’s title and a descriptive tag will encourage viewers to visit your page, increasing traffic.

To make your website’s linking structure give you good search engine results, avoid deep linking hierarchies, unless you are comfortable with your low-level pages performing poorly on the results pages. Deep linking means using many nested sub-directories to organize your content. Search engines are unlikely to burrow more than two or three sub-directories deep, so make sure pages at that depth are not page that you want to optimize for the search engines.

The Associated Press (AP) style of references is great for newspapers, but is not all that Search Engine Optimization (SEO) friendly. No matter what the AP rules say, it’s helpful to use full names as references later on in your copy if you’re working towards SEO. Keywords in the copy are still important to achieving a higher page rank.

Use CSS to keep your HTML pages as clean and clear as possible. A search engine spider will look for code that has a clear structure and is easy to navigate. This will make your site easier to index. You should strive to create a site that is easy to navigate.

Keep up to date by applying these search engine optimization tips yourself. This will help improve your rank on search engines. Try giving yourself a head start with these simple tips. Your competitors are going to implement these strategies if you don’t.

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